It always seemed to me that advertising networks simplify life: everything is automated, there is no need to search for advertisers, and the income is stable. But I've heard that working with direct advertisers can significantly increase profits and give you more control over your advertising materials. The question is, is it worth the effort? Maybe someone has already tried both approaches and can tell me where there is really more money and less headache? It would be very interesting to know how it works in real practice.
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It took me quite a while to realize the difference between these two factors. But when I switched to working with direct advertisers, I immediately noticed the difference. It was the TOP Affiliate Network service. First of all, the money goes directly, no one takes a commission, so your earnings are higher. Secondly, you decide who to work with, rather than accepting any offers from networks. Of course, it can be more difficult to reach an agreement, but the result is much better. For example, I have less unnecessary advertising that is not suitable for my audience. In general, it's really more profitable and gives you more freedom.